Like to unlock campaign
Silver in MEA Social Media Marketing Excellence 2013 Awards. As a brand that people love, SIA rarely interact with their fans on social media. In this campaign, we give our fans a chance to fly with us at a very special rate. In social media setting, the easiest action is to "like". So we invited all our fans to "like" the destinations they would like to unlock and get more friends to "like". When it reaches 1K likes, we reveal the promo codes to these special fares.
Everytime 1000 likes is reached for each destination, we announced the unlocked codes that is released in the facebook app