Imagine being able to see all medical and life plans on one page. With our "Find the right plan" page, that's what we did. All products, visible at once. Plans could be compared against each other with the comparison tool.
There's many plans; the problem is finding the right one and presenting which information that will likely make the decision easier. Our product plans gave extensive overviews of each plan, key benefits and explanations in an infographical manner. We also included not so seen features like public reviews and user commentary.
Sometimes, selling insurance to a person who believes themselves to be healthy, and, or incinvible, can be quite a stretch. We introduced a tool that shows clearly what the benefits of having life cover are – for all kinds of individuals.