Dengue is a known disease. We know the risk, we know the prevention but yet most people don't take the necessary steps to prevent. Current advertising messages are generic and tends to get ignored. We took a new approach to tackle the social behaviour shown towards a deadly disease.
We made the mosquitoes into life-sized characters living amongst us in our daily lives, close to home and show people - what are we actually allowing to live with us? Who do we turn a blind eye to everytime? Are we really fine with living with a deadly enemy?
The same idea is applied to out-of-home and digital executions.