Dengue is a known disease. We know the risk, we know the prevention but yet most people don't take the necessary steps to prevent. Current advertising messages are generic and tends to get ignored. We took a new approach to tackle the social behaviour shown towards a deadly disease.
We made the mosquitoes into life-sized characters living amongst us in our daily lives, close to home and show people - what are we actually allowing to live with us? Who do we turn a blind eye to everytime? Are we really fine with living with a deadly enemy?
The same idea is applied to out-of-home and digital executions with Augmented reality installations, mrt stickers and bus stickers.
The campaign leads audiences to the microsite which houses the danger zones to avoid and also important informations regarding dengue fever.
In stomp, we hijacked and populate images and posts filled with mosquitoes living amongst us to dramatise and convey the importance of a deadly enemy that is always yet ignored, as compared to the issues that might be less pressing online.